The Role of Customer Knowledge Management on The SMEs Business Performance

This study examines Customer Knowledge Management (CKM) on innovation capability and business performance in Micro, Small, Medium Enterprises (UMKM) Malang. CKM emerged as an important dan effective system to improve capabilities company performance. However, the role of is not recognized well by company. The research method used a quantitative explanatory approach. Data collection was collected through questionnaire distributed owners or managers small medium industries, especially culinary sector, variety processed chips, which main domain UMKM Malang City. data analysis technique Partial Least Square (PLS). shows that customer knowledge management has significant effect